What’s More Important, Your World Ranking or What Your Customers’ Crave?

Mr. Seth Godin makes an interesting comparison between the Grateful Dead with one hit record to their credit and Mr. Elton John who created multiple hits.  “Sure, he (Mr. Jerry Garcia) played music. Elton John also plays music. But they were in different businesses, performing for different audiences, generating revenue in different ways, creating different sorts […]

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