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- March 31st, 2012
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Even with the dramatic rise in the sales of ebooks, people still buy the printed word. According to The Association of American Publishers the latest stats show book sales of 11.67 Billion in 2010. That is an increase of four percent over 2009.
One would think that publishers would appreciate this fact and make the process of reading printed material easy.
Unfortunately, this is often not the case. In some newspapers a picture can take up half a page, the heading can be the height of a deck of cards, but the text size is similar to the legalese you find at the bottom of an ad. In some cases a large picture is effective, but should it be the norm? When you factor in the shrinking page size, newspapers are a workout for your eyes.
So, newspapers of the world please go easy on the pictures and the headings. Give the ink and space that you save to the text. It will appreciate it.
